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Lansing Community College

When Lansing Community College needed to create custom animated ads for every single program offered, as part of a massive online advertising campaign, they turned to AE. An ongoing project, AE has designed more than 40 separate ads each focused on a different department, from Music to Nursing to Aviation Maintenance, each with clever, friendly, coordinated visuals to appeal to prospective students.

Lansing Community College

When Lansing Community College needed to create custom animated ads for every single program offered, as part of a massive online advertising campaign, they turned to AE. An ongoing project, AE has designed more than 40 separate ads each focused on a different department, from Music to Nursing to Aviation Maintenance, each with clever, friendly, coordinated visuals to appeal to prospective students.

The process of creating each animated ad begins with storyboarding the concept and finding out how to integrate the What Career Fits You message.

Storyboard

Once approved, three sizes of each ad (300x600, 320x50, and 300x250) are created and animated, along with a shortened 10 second video "stinger" version for social media. An alphabetical collection of these stingers can be found below.

LCC Dental Ad