A Google My Business Account Can Help Get Your Site Noticed
Google dominates the internet with 90% of the search engine market, making it crucial for businesses to be listed. Creating a Google My Business account can help businesses rank higher in search results.
A Google My Business Account Can Help Get Your Site Noticed
Google dominates the internet with 90% of the search engine market, making it crucial for businesses to be listed. Creating a Google My Business account can help businesses rank higher in search results.
Whether we like it or not, Google powers the internet. Google has 90% of the search engine market, and its nearest competitor has 2%. You won’t get found online if you’re not listed on Google. There are many ways to get your website noticed by Google: search engine optimization, keeping fresh content on your site, having relevant keywords throughout your site, and optimizing your site speed. These are all worthwhile things to work on to position your site on the first page of search results. Another avenue to get your business noticed in search results is to create a Google My Business account.
Your business's location, telephone number, business hours, website address, and directions to your business are all captured by Google My Business. If someone searches for your company name directly on Google, your Google My Business account will appear in the search results. If you are a restaurant in the Lansing area, for instance, and someone searches for restaurants in Lansing, there are many factors that determine which businesses rank highest. Ranking is based on these factors according to Google:
- Relevance - how well does your business match what they are searching for?
- Distance - how close are you to where the person is, or to the location term used in the search?
- Prominence – how well known is your business?
As a small business, it can be challenging to compete with big box stores because you cannot control where the searcher is located. Which factors can small businesses control to increase their Google My Business ranking?
3 Important Things to Improve Your Google My Business Account
Complete and accurate data
Your business information can be easily entered into Google. In order to verify that you are the person responsible for the business, Google will verify your data once you enter all of the necessary information. Fill out all the details about your business, including holiday hours. It prevents customers from becoming frustrated if they search for restaurants open on Memorial Day and see that your restaurant is listed as open, only to find it closed when they arrive. Your business will be perceived as more trustworthy online if your data is complete and accurate.
Reviews
We all love good reviews right? The more the better! In reality, it is how a business responds to and resolves those bad reviews that tells the most about them. All of us make mistakes from time to time, whether we're individuals or organizations. A negative can be turned into a positive by acknowledging it, owning it, apologizing for it, and letting the client know how to prevent it from happening again. Chip Bell, customer service expert says “In the social media world, you are assumed guilty until your response alters public perception.”
Photos
Your business should be highlighted with photos of your location, your products, and your employees. Potential customers are more likely to take the next step if they are able to connect with your business through great photos.
You can really get your business on the map by creating a Google My Business account. Think about it. How often do you navigate to the second page of Google search results? Need help getting started? We’re happy to help with all things digital marketing! Contact us and the team at Addis Enterprises can help.
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