8 Great Website Tips
For small businesses looking to keep on top of the newest trends, Addis Enterprises provides web design advice to articulate your vision, comprehend your customers, and differentiate your website from the competition.
8 Great Website Tips
For small businesses looking to keep on top of the newest trends, Addis Enterprises provides web design advice to articulate your vision, comprehend your customers, and differentiate your website from the competition.
Need some website tips? At Addis Enterprises, we keep your small business up-to-date on the latest web design trends and techniques by leveraging our intimate knowledge of the latest technologies. Our website designers work closely with our customers to create easy-to-find, easy-to-use, and visually pleasing sites.
How can I set my website apart from my competition?
In the online marketplace, your competition is not local; it is global. To stand out from the competition in the virtual world, you must offer something of value to potential clients.
- Know your competition. You need to know who your top competitors are, what they do well, and what niches they haven't tapped into.
- Understand your customers. With just a few clicks of a mouse, customers can research any topic and understand it quickly and easily. Website success depends on providing customers with the information they need in an informative, easy-to-digest format.
- Define your vision. As important as the design of your website is understanding where you have been and where you are going. Your business will excel when you set goals for the number of visitors and the content on your website.
How can I make a positive, lasting website impression that resonates with customers?
It takes less than 20 seconds for a potential client to decide whether they would like to do business with you, once they click on your website. Making sure your design is easy to use and pleasing to the eye will help convince potential clients that your business is what they're looking for.
- Pick a design that matches your industry. The look and feel of your site should match the impression you are trying to convey. A toy company might benefit from vibrant colors and plenty of animation, whereas a law firm might benefit from cool tones and classic fonts.
- Design clear and consistent navigation. In order for potential clients to find the information they are looking for quickly, they must be able to locate it easily. Providing easy access to information keeps users engaged with your content, not frustrated with it.
- Avoid clutter and distraction. Having distracting advertisements or loud graphics on your website should not interfere with your users' ability to read your content.
How can I write effective content for my website?
It's all about content at the end of the day. Simple web designs with great content will attract many more visitors than fancy layouts with little to offer.
- Write for the web. Unlike a newspaper, where readers read entire articles, web readers jump around a site. You can rely on Addis Enterprises to organize and edit your content so that the most crucial information stands out.
- We provide copy editing assistance for search engine optimization for your website. Additionally, AE offers SEO packages that improve your website's visibility.
- Use effective whitespace and keep to the K.I.S. (Keep It Simple) concept. Computer screens make it difficult to read and interpret long paragraphs of text. By breaking up text into chunks, readers are able to follow the content more easily, and a site generally feels neater. We provide copywriting services that can help you write content from scratch, edit your existing content, and/or review your company's marketing materials.
- Use images where helpful. Your readers will be able to grasp key points more clearly with the help of images rather than just words. As part of our web marketing strategy, we provide custom graphic design services to accelerate your company's current brand.
Contact us for more great web design tips and to learn how we can help your small business website succeed!
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Keywords
- Web Design
- Website Hosting
- Web Development